Biker luggage brands are a dime a dozen these days. There are tons of brands to choose from, and all seemingly offering the exact same product, right? Well yes to a certain extent that’s true, but there is one brand I found that is the real deal. That brand is Willie & Max! They have single handedly taken what was once cheap and boring luggage selection, and designed their own saddlebags, that to this day are still regarded as the best in the industry. Let’s take a look at how two best friends changed the motorcycle luggage and seats industry forever!
The Company
Willie & Max wasn’t always the top dog of the luggage world. They started out as a small operations consisting of two best friends, aptly nicknames Willie and Max. They had big plans of taking a short trip around Lake Michigan, but before they could go, they needed to luggage to carry all their stuff. Unfortunately back in the 70′s, there were a whole lot of options to choose from, and the only bags available were built for Harley Davidsons. So as a last ditch attempt, they resorted to tying old duffel bags to their bikes, in hopes that they would at least last the trip, which they didn’t.
Experts say that the best ideas come from the worst problems, and that’s exactly what happened for the boys. Soon after their trip, Willie began sketching out designs for a line of luggage built for all bikers. Max then began to create a prototype out of a new synthetic leather material called “naugahyde”. With Max’s new biker bag, the boys decided to test them out on another trip. Everywhere they stopped bikers would ask them about the bags, and how they could get a set. By the time of boys returned, they had 10 orders for bags, and thus began a revolution.
Now fast forward 28 years later, and you’ll find the Willie And Max brand name everywhere you look. Biker everywhere sport their luggage and seats, and why shouldn’t they. They produce amazing products; in fact their corporate motto is “Designed by Riders for Riders.”
Products
So now that you’ve got a look at how the company started, let’s take a look at their product line:
Willie And Max Luggage:
Their bags is what made them famous, so what better product to start with. All of their bags are made from the same naugahyde material that the original prototypes were created with. They use this instead of leather for many reasons;
* It comes in traditional shapes, which means you can cut more shapes out of one sheet than you can with leather.
* Waterproof
* UV coated to protect against cracking, peeling, and fading
* It’s much less expensive then leather
Now Willie And Max luggage comes in a variety of styles, including, but not limited to:
* Fork Bags
*Handlebar Bags
*Saddlebags
*Sissy Bar Bags
*Tool Pouches
*Touring Trunks
*Windshield Bags
Willie And Max Seats:
Now there are a ton of motorcycle seat brands out there, and a lot of them give W&M a run for their money. However, the boys do have one advantage over the completion. The same amazing synthetic leather they use in their bags, can be found on all Willie And Max seats as well. They build their seats for all of the popular cruiser brands such as Harley Davidson, Victory, and many more.







